STRATEGY & EXPERIENCE DESIGN PROJECT
Upskilling personnel by enhancing digital learning experiences
Client: PricewaterhouseCoopers Finland
Information Technology Program
Aalto University School of Business 2020
Language: English
Programs used: Google workspace programs, InDesign, Illustrator, Photoshop, Acrobat DC, Figma, Miro, Zoom, Office Teams
Summary of the Project:
In an ever-changing world, digital skills and know-how are at the core of delivering value to customers. Continuous recruitment of already-skilled people is not possible since digital tools develop, and new ones emerge rapidly. Therefore, it contributed to a continuous programme to ensure that PwC employees stay at the forefront of technological advancement that is accelerating change across societies around the globe.
PwC Finland wished to explore new ways of learning to boost employee competitiveness and customer’s expectations. The mandate provided by PwC Finland to our team was to create a solution to, 1) emphasize the roles and identities of experts within the organisation, and 2) create a common process to schedule and log time.
Using a design thinking approach, our team explored the various aspects of coaching, learning, and the motivation behind the employees’ attitudes and behaviours towards these topics. The research questions aimed at understanding:
1) how employees learn and teach new skills in the workplace
2) the various coaching relationships that arise out of this need within employee circles
3) the ways in which the coaching experience in workplaces could be improved to increase the efficiency of learning, coaching and motivation of employees.
To address the research questions, our team conducted employee and expert interviews, a questionnaire, a literature review, a competitor analysis, and co-design workshops. We successfully pinpointed the key personas and the main problem definitions. Based on the research and interview findings we ideated various prototype features for the Matchmaking Tool and created strategic guidelines to showcase the feasibility of each feature.
Due to project confidentiality, no further materials can be publicly shared.
Team Cocoon:

Ulrika Ura (Uuki)
Head of Communication
Design, BoA
Aalto University
“I sent all the messages and reports to our client and coordinator. I also contacted team White Velvet, the other team worked for PwC. In addition, I set the interview times and answered further questions via email.”

Cheing Tan (CC)
Monitor
Finance, MSc
Aalto University
“I analysed new proposed ideas and suggestions based on objective logic and contextual needs. I prefered to observe as an outsider and pose counter questions and perspectives.”

Thanh Duong (Katelyn)
Assurance
Marketing, BSc
Arcada University of Applied Sciences
“I actively contributed to forming ideas and carrying out tasks in the most efficient way.”

Ameya Chikramane (Amz)
Facilitator
New Media, MoA
Aalto University
“I facilitated workshops and team exercises to ensure that the team was able to move ahead through research and ideation, given the constraints of time and remote working.”

Inka Mattila / Inkeri Mark
Scheduler & Graphic Designer
Design, BoA
Aalto University
“I worked on our schedule, made sure that we met every deadline and had a clear understanding of what was the priority of the tasks. I was also in main charge when it came to graphic design.”
