Course project, 2021

User Inspired Design Making

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Project carried out with Ya-Yu Tseng, Miriam Steckl, Francesco Hachen, and Otto Loikkanen

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Risk Plugin: Empowering Safer Online Shopping for All

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As part of Aalto University's "User Inspired Design Making" course, our team explored how income inequality affects online shopping behavior. Using the Double Diamond process, we discovered that lower-income individuals face more risk and effort when purchasing online, often sacrificing time and security. We conducted ten in-depth user interviews, analyzed key insights, and developed user personas to guide ideation. Our final concept, the Risk Plugin, is a browser extension designed to reduce risk and improve trust for online shoppers through seller transparency, secure payment options, and a knowledge-sharing community. The solution aims to make online shopping a safer, more equitable experience, especially for those on a tight budget.