As part of the Design Strategy & Entrepreneurship course at Aalto University, I co-created a fictional business concept called Design Brokerage with a fellow student. Using the creative business design agency Kuudes as a case study, we envisioned an intermediary service model similar to real estate brokerage—but for design.

 

The concept aimed to address the challenges clients face in understanding what design services to purchase and from whom, positioning Kuudes as a connector between clients and design providers. The project combined research into design strategy, business model innovation, and service design, culminating in a strategic proposal and implementation roadmap.

 

Course project, 2022

Design Strategy & Entrepreneurship, Aalto ARTS

Tools used: Miro, Google Workspace, Zoom

Other team members: Silvia Puukko

Keywords: Service design, Co-design / co-creation, Concept design, Business model innovation, Strategic design, Customer insights