Insight. Psychological knowledge, self-awareness–supporting insights, and personal growth processes are not accessible to all. At the same time, social media often prioritizes entertainment or expert-driven communication.

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Through my own three-year psychotherapy journey, I gained first-hand understanding of the questions, insights, and inner processes that a personal growth journey can raise. I also saw how few low-threshold peer spaces exist for sharing these experiences. I identified a need for human-to-human, non-hierarchical sharing of insights.

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Concept. I designed a low-threshold content format for TikTok that combines short video, speech, and mini-podcast style reflection. The core idea is insights from one person to another. The content addresses thought patterns, interaction, emotions, and everyday situations in a way that helps the viewer recognize their own experiences, put them into words, and examine their life from new perspectives.

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The process has been iterative. I have tested different ways to describe phenomena, build narratives, and structure the rhythm of the content. I have also followed audience reactions and discussions. TikTok has worked both as a distribution channel and as a continuous feedback loop for developing the concept.

 

The content series also functions as a space where more challenging perspectives can be explored on one’s own terms. The viewer can receive the message at their own pace and choose what to engage with. This enables reflective discussion and sometimes a tough love approach without direct personal confrontation.

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Impact. The impact of the project can be seen in the community that has formed, the demand for the content, and the feedback received.

 

The audience has grown to more than 10,000 followers, and the content has been described as meaningful, insightful, and genuinely helpful. Many people have said they gained new perspectives on their own life, their relationship with themselves, and their thinking.

 

The project demonstrates how design thinking and qualitative research methods can be brought into the context of social media: identifying a human need, developing a format to address it, testing, learning, and building a user-centred and impactful whole.

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Independent project, 2023–

Role: concept development, content design, production, on-camera presence, iteration, and analysis
Platform: TikTok
Format: talking-head videos, reflective short-form content, mini-podcast–style content
Audience: 10,000+ followers

Keywords: Service design, user-centred design, digital content concept, peer support, reflective thinking, community building, iterative development, social media design