From 2020 to 2023, I designed and developed the Kaisaminni (Kaisa Merelä, POWERFUL AF Oy) website and was responsible for its ongoing development. The original version was completed in 2020, and since then the site has been expanded and updated iteratively according to the client’s needs—for example, when adding new coaching programs, content sections, and online store products.

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The site structure included a comprehensive coaching section, a gallery of client stories, sales pages, a FAQ section, and a contact form. In addition, I developed an online store for selling coaching programs and gift cards. The homepage also featured an integrated Instagram feed, bringing timeliness and visual richness to the content.

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As part of the project, I also produced photo and video content for the client’s asset library, including still images, moving footage, and behind-the-scenes material, which the client edited according to her own visual preferences. In addition, I designed and created a collection of 20 GIFs for social media and brand communication. The GIFs incorporate visual and text-based elements from Kaisaminni’s brand and personality. They were designed specifically for use in Instagram Stories and other social media channels to support the visibility of her coaching services and brand.

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I regularly updated and maintained the site and guided the client in editing the website so she could make necessary updates independently in the future. The design and development work was carried out using WIX Website Builder, with Photoshop and Illustrator used for visual elements.

 

Client work, 2020–2023

Kaisaminni, POWERFUL AF Oy

Tools used: WIX Website Builder, Google Workspace, Adobe Photoshop, Adobe Illustrator

Keywords: UI & UX design, Website development, Iterative design, Visual brand communication, Client training & maintenance, Social media content creation