As part of Aalto University's User Inspired Design Making course, our team explored how income inequality affects online shopping behavior. Using the Double Diamond process, we discovered that lower-income individuals face more risk and effort when purchasing online, often sacrificing time and security.

 

We conducted ten in-depth user interviews, analyzed key insights, and developed user personas to guide ideation. Our final concept, the Risk Plugin, is a browser extension designed to reduce risk and improve trust for online shoppers through seller transparency, secure payment options, and a knowledge-sharing community. The solution aims to make online shopping a safer, more equitable experience, especially for those on a tight budget.

 

Course project, 2021

User Inspired Design Making, Aalto ARTS

Tools used: Miro, Google Workspace, Figma, Zoom

Other team members: Ya-Yu Tseng, Miriam Steckl, Francesco Hachen, Otto Loikkanen

Keywords: Service design, User research, Persona development, Concept design, Equality & inclusion, Double Diamond process, Digital service development